Fax Marketing
A fax machine offers you a fast and inexpensive way to contact customers
to new product or service with a fax marketing campaign. Faxing provides an easy way for customers to send you orders.
With many personal computers being sold today that include a
fax/modem, which enable customers to send and receive faxes from the desktop as well.
Legal ramifications
You can send faxes to existing customers a notice about special offer on a new product.
As of December 1992, however, the Telephone Consumer Protection Act or Junk Fax Law has made it illegal
to send unsolicited, commercial faxes.
Fax-back service
Why not offer your customers fax-back service? A fax-back service allows a
customer to call a business, listen to a prerecorded menu of options, select an
option, and then request that the appropriate information be sent to a fax number.
An automated fax-back system can print out a listing of how many customers called and
where the information was sent.
Broadcast faxing
Broadcast faxing is a great way to reach a large target audience. If you have a generic
fax to send to many locations at a specific time, use a fax software program to dial
multiple numbers. If your customers rely on you for updates and product changes,
broadcast faxing using Total Fax is a fantastic way to communicate that information.
Fax Marketing Resources
The Book of
the Month
Kovels'
Yellow Pages
A
Collector's Directory of Names, Addresses, Telephone and Fax Numbers,
E-Mail, and Internet Addresses to Make Selling, Fixing, by Ralph
M. Kovel, Terry Kovel
Buy
It
Other
great books about Marketing your business
- Business
Guide to Email Marketing
by Planetocean Communications
- Webmasters'
Secret Internet Marketing & Search Engine Positioning Strategies
by Banning K. Lary, Jr. Harold Gregg
- Search
Engine Technologies for the World Wide Web and Intranets
by Bohdan O. Szuprowicz
- Hits!:
Maximizing Search Engine Hits
by
Robert E. Bond
- Self-Promotion for the Creative Person : Get the Word Out About Who You Are and What You Do
by Lee Silber (Author)
- 2,239 Tested Secrets For Direct Marketing Success : The Pros Tell You Their Time-Proven Secrets
by Denny Hatch, et al
- Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
by Seth Godin (Author)
- Sales Dogs : You Do Not Have to Be an Attack Dog to Be Successful in Sales (Rich Dad's Advisors series)
by R. T. Blair/Kiyosaki Singer (Author)
- Business to Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales
by Robert W. Bly
- Data Mining Techniques : For Marketing, Sales, and Customer Support
by Michael J. A. Berry, Gordon Linoff
- Marketing With Newsletters: How to Boost Sales, Add Members & Raise Funds With a Print, Fax, E-Mail, Web Site or Postcard Newsletter
by Elaine Floyd
- Marketing with E mail: A Spam Free Guide to Increasing Sales, Building Loyalty, and Increasing Awareness
by Shannon Kinnard
