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Fax Marketing

Fax Marketing

A fax machine offers you a fast and inexpensive way to contact customers to new product or service with a fax marketing campaign. Faxing provides an easy way for customers to send you orders. With many personal computers being sold today that include a fax/modem, which enable customers to send and receive faxes from the desktop as well.

Legal ramifications

You can send faxes to existing customers a notice about special offer on a new product. As of December 1992, however, the Telephone Consumer Protection Act or Junk Fax Law has made it illegal to send unsolicited, commercial faxes.

Fax-back service

Why not offer your customers fax-back service? A fax-back service allows a customer to call a business, listen to a prerecorded menu of options, select an option, and then request that the appropriate information be sent to a fax number. An automated fax-back system can print out a listing of how many customers called and where the information was sent.

Broadcast faxing

Broadcast faxing is a great way to reach a large target audience. If you have a generic fax to send to many locations at a specific time, use a fax software program to dial multiple numbers. If your customers rely on you for updates and product changes, broadcast faxing using Total Fax is a fantastic way to communicate that information.

Fax Marketing Resources

The Book of the Month

Kovels' Yellow Pages

A Collector's Directory of Names, Addresses, Telephone and Fax Numbers, E-Mail, and Internet Addresses to Make Selling, Fixing, by Ralph M. Kovel, Terry Kovel
Buy It

Other great books about Marketing your business


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Email: support@totalfax.net

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